BUJUMBURA May 25th (ABP) – The members of the Communication and Information Unit (CCI) of the Ministry of Human Rights, Social Affairs and Gender and some executives of its Ministry have been following a two-day training since Thursday on communication techniques.
During the opening of the workshop, the Permanent Secretary of the Ministry, Mr. Félix Ngendabanyikwa, indicated that one of the Ministry’s tasks is to regularly establish the evolution of the human rights situation and develop a consistent communication strategy. The activities carried out by the various departments of the Ministry (general directorates, departments, parastatal institutions, centers and projects of the Ministry, partners) require wide dissemination. The strategy will make available to the public all actions related to assistance to the vulnerable, social affairs, reintegration of victims of disasters, promotion of women and gender equality.
A ministry website will soon be created for better visibility of the ministry. Regarding social media like whatsapp, twitter, facebook, blog …, a whatsapp number will be functional to the Ministry and help improve the institutional community.According to Mr. Ngendabanyikwa, the use of conventional media, social media, internal and external communication require a well-equipped communication team and in-depth knowledge of the use of information and communication technologies. The objective of the establishment of this unit is to ensure better communication within the Ministry in order to put an end to the existing gaps in internal and external communication.
During the two days of training, participants will gain knowledge on the missions, organization and functioning of the ministry and its various services. They will be trained on communication techniques, the content of the government communication strategy and the different types of institutional communication tools.
This communication unit of the Ministry was set up on March 13, 2018 and includes six members including a coordinator. Its setting and implementation are supported by the World Bank and its Emergency Project on Sexual and Gender Based Violence and Women’s Health in the Great Lakes Region (PUVSBGSF-GL).